Table of Contents
1. Who We Are
billion77 ("we", "us", "our") operates billion77.lat, an online gaming and sports betting platform serving players across Malaysia — including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, and Bangsar. As the operator of this platform, billion77 acts as the data controller responsible for the personal information you provide when accessing our services.
This Privacy Policy applies to all visitors, registered members, and users of the billion77 website and associated mobile experience. By accessing or using our platform, you acknowledge that you have read, understood, and agree to the practices described in this document.
This policy is written in plain, accessible English to ensure every Malaysian player fully understands how their data is handled. If you have any questions, please reach out using the contact details at the bottom of this page.
2. Information We Collect
billion77 collects personal information necessary to provide our gaming services, verify your identity, process your transactions, and comply with applicable regulations. The categories of information we may collect include:
2.1 Information You Provide Directly
- Registration data: Full name, date of birth, email address, phone number, and country of residence.
- Identity verification documents: Government-issued photo ID (such as MyKad or passport) required for KYC (Know Your Customer) purposes.
- Financial information: Bank account details, e-wallet identifiers (e.g., Touch 'n Go eWallet, Boost, GrabPay), and transaction history related to deposits and withdrawals.
- Communications: Messages, support tickets, chat logs, and feedback you send to our customer support team.
2.2 Information Collected Automatically
- Device and technical data: IP address, browser type and version, operating system, device identifiers, and screen resolution.
- Usage data: Pages visited, games played, session duration, click patterns, and navigation behaviour across the billion77 platform.
- Location data: Approximate geographic location derived from your IP address to ensure regional eligibility.
- Cookies and tracking data: As described in Section 5 of this policy.
2.3 Information from Third Parties
- Identity and fraud-prevention data from licensed verification providers.
- Payment confirmation data from banking partners including Maybank, CIMB, Public Bank, and Hong Leong Connect.
- Promotional attribution data from approved marketing affiliates.
3. How We Use Your Information
billion77 uses the personal information we collect for the following legitimate purposes:
- Account creation and management: To register your billion77 account, verify your identity, and maintain your player profile.
- Service delivery: To provide access to our sportsbook, live casino, slots, and other gaming products.
- Financial processing: To facilitate MYR deposits, withdrawals, and the accurate crediting of winnings to your account.
- Regulatory compliance: To fulfil our obligations under applicable anti-money laundering (AML), KYC, and responsible gaming regulations.
- Fraud prevention and security: To detect suspicious activity, prevent unauthorised access, and protect the integrity of our platform.
- Customer support: To respond to your queries, complaints, and resolve account-related issues promptly.
- Marketing communications: To send you promotions, bonus offers, and platform updates relevant to your interests — only where you have given your consent to receive such communications.
- Platform improvement: To analyse usage patterns and improve the overall experience on billion77 for Malaysian players.
- Responsible gaming enforcement: To monitor play patterns and apply any self-exclusion, deposit limit, or cooling-off measures you have requested.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Your data is used solely to operate and improve the billion77 platform.
4. Data Sharing and Disclosure
billion77 may share your personal data with carefully selected parties in the following circumstances:
4.1 Service Providers
We engage trusted third-party service providers to assist with platform operations, including payment processors (such as FPX, DuitNow, and e-wallet operators), KYC verification providers, cloud hosting infrastructure, and customer support tools. These providers are contractually obligated to process your data only as instructed by billion77 and to maintain appropriate security standards.
4.2 Regulatory and Legal Obligations
We may disclose your personal information to law enforcement agencies, regulators, or other governmental authorities where required by law, court order, or to protect the rights, property, or safety of billion77, our users, or the public.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your personal data may be transferred as part of that transaction. We will notify you of any such change and the applicable privacy arrangements that follow.
4.4 With Your Consent
We may share your information with other parties where you have given your explicit, informed consent for us to do so.
5. Cookies and Tracking Technologies
billion77 uses cookies and similar technologies to provide a personalised and secure experience on our platform. Cookies are small text files stored on your device when you visit our website.
5.1 Types of Cookies We Use
- Essential cookies: Required for the platform to function correctly — including session management, login authentication, and security features. These cannot be disabled without affecting site functionality.
- Performance cookies: Help us understand how visitors interact with the billion77 platform by collecting anonymised usage statistics. This data guides improvements to page speed, navigation, and overall user experience.
- Functional cookies: Remember your preferences such as language settings, preferred sports markets, and display options so you don't have to reconfigure them on each visit.
- Marketing cookies: Used to deliver relevant promotional content and to measure the effectiveness of our advertising campaigns. These are only activated where you have provided consent.
5.2 Managing Your Cookie Preferences
You may adjust your cookie preferences at any time through your browser settings. Please note that disabling essential cookies may affect your ability to log in or access certain features of the billion77 platform. For detailed guidance on managing cookies in your specific browser, refer to your browser's help documentation.
6. Data Retention
billion77 retains your personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law and regulatory obligations.
- Active accounts: Your personal data is retained for the duration of your registered account with billion77.
- Closed accounts: Following account closure, we retain certain data (including transaction records and identity verification documents) for a minimum of five (5) years to comply with AML regulations and applicable financial reporting obligations.
- Marketing data: If you withdraw your consent to receive marketing communications, we will remove your contact details from our marketing lists within 30 days of your request. A suppression record may be kept to ensure we honour your opt-out preferences.
- Support records: Customer support communications are retained for up to three (3) years to assist with dispute resolution and quality assurance.
When your data is no longer required, it is securely deleted or anonymised in line with our internal data management procedures.
7. Your Rights and Choices
As a user of the billion77 platform, you hold specific rights with respect to the personal data we hold about you. billion77 is committed to honouring these rights promptly and transparently.
7.1 Right of Access
You have the right to request a copy of the personal data billion77 holds about you. We will provide this information within a reasonable timeframe upon receipt of a verified request.
7.2 Right to Rectification
If any personal information we hold is inaccurate or incomplete, you have the right to request that we correct or update it. You may also update certain account details directly through your billion77 account settings.
7.3 Right to Erasure
In certain circumstances, you may request that we delete your personal data. Please note that this right is subject to our legal and regulatory obligations — where we are required by law to retain records (such as KYC and transaction data), we may not be able to fulfil an erasure request in full.
7.4 Right to Restrict Processing
You may request that we temporarily restrict the processing of your personal data while a dispute or query is being resolved.
7.5 Right to Withdraw Consent
Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal. To unsubscribe from marketing emails, use the unsubscribe link included in any marketing message, or contact our support team.
7.6 Exercising Your Rights
To exercise any of the above rights, please contact our Data Protection team using the details provided in Section 11 of this policy. We will respond to all verified requests within a reasonable period. We may need to verify your identity before processing your request to protect the security of your account.
8. Data Security
billion77 employs robust technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, or destruction. Our security framework includes:
- SSL/TLS encryption: All data transmitted between your device and the billion77 platform is encrypted using industry-standard SSL/TLS protocols.
- Access controls: Strict role-based access controls ensure that only authorised personnel can access personal data, and only to the extent necessary for their specific responsibilities.
- Secure data storage: Personal and financial data is stored on encrypted servers with firewall protection and regular security audits.
- Two-factor authentication (2FA): Available on your billion77 account to add an extra layer of protection at login.
- Regular penetration testing: Our platform undergoes periodic security assessments to identify and remediate vulnerabilities before they can be exploited.
While we take every reasonable precaution to secure your data, no online platform can guarantee absolute security. We encourage all billion77 players to use a strong, unique password for their account and to enable two-factor authentication where possible.
9. Minors and Age Restriction
billion77 operates a strictly 21+ platform. We do not knowingly collect, process, or store personal data from individuals under the age of 21. Our registration process includes mandatory age verification steps to prevent underage access to our gaming services.
If we become aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that information and close the associated account. If you believe a minor has registered on our platform, please notify us immediately using the contact details in Section 11.
Parents and guardians are encouraged to make use of parental control tools and internet filtering software to prevent minors from accessing gambling-related content. For further information on responsible gaming safeguards, please visit our Responsible Gaming page.
10. Changes to This Policy
billion77 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal obligations, or the services we offer. When we make material changes, we will:
- Update the "Effective Date" at the top of this page.
- Display a notice on the billion77 platform informing registered users of the update.
- Where required, seek your renewed consent for any new processing activities.
We encourage you to review this Privacy Policy periodically to stay informed about how billion77 protects your information. Your continued use of the platform following any updates constitutes your acknowledgement of the revised policy.
11. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way billion77 handles your personal data, please do not hesitate to get in touch with our support team:
- Email: [email protected]
- Platform: billion77.lat
- Response time: We aim to respond to all privacy-related enquiries within 5 business days.
For general support, account issues, or live chat assistance, please visit our FAQ page or log in to your billion77 account and access the support centre directly.
Your Privacy, Our Priority
Here's a quick look at the key commitments billion77 makes to every player on our platform.
End-to-End Encryption
All data you transmit through billion77 is protected by SSL/TLS encryption, keeping your personal and financial information safe from interception at every step.
Strict KYC Standards
We verify every account to protect our player community. Your identity documents are handled with care and stored securely in line with international data standards.
No Data Selling
billion77 will never sell, rent, or trade your personal data to third parties for marketing. Your information exists solely to power your gaming experience on our platform.
Full User Control
Access, update, or request deletion of your data at any time. billion77 gives you transparent control over your personal information — no hidden surprises.
Secure MYR Payments
Transactions via Maybank, CIMB, Touch 'n Go eWallet, DuitNow, and other Malaysian payment partners are processed through encrypted, PCI-compliant channels.
Responsive Support
Our dedicated support team is on hand to answer any privacy-related questions or data requests, with a target response time of five business days.
Ready to Play at billion77?
Now that you know exactly how we protect your data, join thousands of Malaysian players enjoying sports betting, live casino, and slots on a platform built around trust and security.
21+ Gambling involves risk. Please play responsibly.